Before the internet and email, “Spam” was simply a canned meat product, made originally from what many would term unwanted scraps of meat and animal organs. It was a clever way to use parts that could not be sold in an as-is condition to the public.
Then unwanted email became nicknamed “spam” and if you are an internet marketer and sent out a lot of email blasts that weren’t wanted by people, you get called a “spammer”. And that’s not a good thing.
With all the use of “spam” as meaning unwanted email, you might think the original company would’ve withdrawn their product from the marketplace in embarrasment. But instead, you might have noticed what they’ve done — they’ve expanded! They’ve got more products than ever.
Something I noticed when I was clearing my email spam folder in gmail, there was a little adlink at the top of the folder for… you guessed it…
Spam! (the food product)
The example I’ll give you said “Spam fajitas (a live link) Serves 8. Add extra salsa if desired.” Then at the far right was an arrow inviting you to click to see more “Spam recipes” !
Wow, I have to tell you that I was really impressed by the person who realized they could take advantage of all the attention the word “spam” gets and use it for their own marketing.
Spam (the product) has long been a favorite in the islands of Hawaii. Some people just don’t get that, and wonder why the people there have a strange taste for salty meat-by-products all mushed together and canned. But it’s really simple: Hawaii does not have a huge meat industry of its own and the population must rely on many products being shipped to them. What better product to ship from the mainland than reliable and versatile Spam? It became a tradition and is incorporated in many local recipes. There are entire cookbooks devoted to how to use Spam in creative ways. With terikyaki, with pineapple, etc.
I’m not here to promote Spam. Hey, although I did eat it as a kid in Texas (we pan-fried slices in a little butter until they were crispy), I’ve been vegetarian for over 15 years. So unless they come out with a nice mushroom pate-in-a-can, I won’t be buying the product.
What I do advocate is to copy the Spam marketing strategy. Even if you are not in business for yourself, you probably have “stuff” going on in your home life or work that is not exactly ideal. Take a look at your worst nightmare. And see how you can shift things around to find a way to turn that liability into an asset!
Go ahead and try it. And let me know what you discovered.